Case Study: Wesleyan achieves 96% customer satisfaction with White Label Loyalty

Wesleyan - Customer Case Study

Wesleyan, a UK-based financial services company, sought to improve customer retention and engagement in a competitive market. Their challenge was to differentiate themselves and build a stronger emotional connection with their professional clientele by offering relevant, well-being-focused rewards. To address this, they partnered with White Label Loyalty.

White Label Loyalty implemented a two-part solution: the Wesleyan Wallet card-linked cashback app and the Wesleyan Rewards portal for high-value clients. This provided customers with flexible rewards and a simplified redemption process. The results were highly successful, yielding a 68% redemption rate and a 96% customer satisfaction score, significantly improving customer loyalty and experience.

Wesleyan

Jody Wynne-Jones

Proposition Manager