Case Study: Wavin achieves direct end-customer engagement with White Label Loyalty

Wavin - Customer Case Study

Wavin, a major manufacturer of plastic pipe systems, faced challenges in directly engaging its end customers, who were plumbers and installers. They relied on merchants for customer data and ran only annual promotional campaigns, limiting their ability to gather insights and build loyalty. To overcome this, they partnered with White Label Loyalty to implement a data-driven marketing and loyalty solution.

White Label Loyalty created the Wavin Rewards app, which utilized receipt scanning technology to reward end users for purchases from any stockist nationwide. This solution provided Wavin with direct customer engagement and data-driven insights into user behavior. The program increased customer loyalty through personalized promotions and a flexible rewards system, successfully launching Wavin's direct-to-customer strategy.

Wavin

Daniela Gould

Marketing Director