Case Study: Ravensburger Achieves 20% Repeat Purchase Rate with White Label Loyalty

Ravensburger drives a 20% repeat purchase rate with White Label Loyalty

Ravensburger, a leading manufacturer of children's toys and puzzles, sought to relaunch its loyalty program across its European markets. Their challenge was creating a unified program that could handle multiple currencies, languages, and country-specific rewards while connecting online and in-store purchases into a single customer experience. They partnered with White Label Loyalty to find a solution using its Loyalty Engine and other services.

White Label Loyalty delivered a localized points-for-purchase program running on a single platform. The solution included country-specific microsites and handled multi-currency points earning, allowing customers to redeem rewards online or in-store. This resulted in 127,000+ registrations, a 58% engagement rate, and a 20% repeat purchase rate within the first year across 11 markets, paving the way for a major global expansion.

Ravensburger