Case Study: PepsiCo achieves 100,000+ first-party data events with White Label Loyalty

PepsiCo captures 100,000+ first-party data events with White Label Loyalty

PepsiCo, a global food and beverage leader, faced challenges in collecting reliable first-party customer data due to its reliance on third-party cookies and offline purchase tracking. They needed a solution to reward customers for purchasing their products from selected supermarkets in the Benelux region and to run multiple campaigns with varied rewards. To address this, PepsiCo partnered with White Label Loyalty and used its Loyalty Engine and Receipt Scanning services.

White Label Loyalty implemented a receipt scanning system that allowed customers to upload proof of purchase. The solution validated receipts against campaign rules and enabled various competitions. This approach provided PepsiCo with comprehensive first-party data collection, capturing over 100,000 data events from more than 10,000 receipt uploads across 35 campaigns. The platform also identified over 5,000 fraudulent uploads, ensuring data integrity while significantly enhancing customer engagement.

PepsiCo