Case Study: Emma’s Diary achieves 700k users and higher engagement with White Label Loyalty

Lifecycle Marketing - Customer Case Study

Emma's Diary, a UK pregnancy app owned by Lifecycle Marketing, was facing significant challenges with low user engagement and high churn rates. They struggled with limited insights into user behavior and a fragmented experience between their app and website. To address these issues, they partnered with White Label Loyalty to redevelop their loyalty application.

White Label Loyalty developed a bespoke cross-platform mobile app and cloud service, integrating it with the Emma's Diary content APIs and implementing a single sign-on (SSO) system to unify the user experience. The solution included a marketing module for sending personalized push notifications. This led to phenomenal growth, with the user base expanding from 120,000 to over 700,000 users. White Label Loyalty's platform also delivered over 10 million targeted notifications and provided the client with valuable, actionable data on customer engagement.

Lifecycle Marketing

Gareth Huxtable

Finance Director