Case Study: Dubai Holding achieves frictionless loyalty across 3,000+ outlets with White Label Loyalty

Dubai Holding scales Tickit to 3,000+ outlets with White Label Loyalty

Dubai Holding, a UAE-based global investment company, wanted to create a first-of-its-kind, frictionless loyalty program for its customers across the UAE. Their challenge was to develop a digital-first rewards app that worked seamlessly with over 3000 outlets and 300 brands, moving beyond cumbersome processes like scanning receipts. They partnered with White Label Loyalty to build this solution using their Loyalty Engine, Card Linking, and Mobile App products.

White Label Loyalty provided the front and back end for the Tickit app, introducing user-friendly card-linking technology with Visa and Mastercard to the UAE for the first time. This allowed for automatic point earning and effortless redemption via a virtual payment card. As a result, Tickit became the second-largest loyalty program in the UAE within a year, boasting over 3000 participating outlets and achieving 1000+ signups in its first month.

Dubai Holding