Case Study: Burger King EMEA launches a loyalty app in 3 months with White Label Loyalty

Burger King - Customer Case Study

Burger King EMEA sought a new loyalty solution to increase customer retention and visit frequency while gaining better insight into consumer behavior. The challenge was complex due to their large size, requiring a pilot program in Switzerland that could work consistently across 75 stores with 14 different franchisees and three separate POS systems. They partnered with White Label Loyalty to find a solution.

White Label Loyalty implemented a customized loyalty engine and receipt scanning technology to overcome the POS integration hurdles. By integrating a branded microsite into Burger King's existing app, they avoided customer inconvenience and launched the program in just three months. The solution was a significant success, generating over 800,000 loyalty events, achieving a 44% user repeat visit rate, and providing valuable consumer data with 99.999% uptime.

Burger King

Katrin Anthes

Digital Business Direct Markets Manager