Case Study: ARDEX/BAL boosts loyalty and spend with White Label Loyalty

ARDEX Group UK drives 73% engagement with White Label Loyalty

Ardex Group UK, a manufacturer of high-performance building products, faced challenges in obtaining direct customer engagement and data within a traditional, price-driven B2B market. Their existing loyalty efforts were cumbersome and paper-based. Partnering with White Label Loyalty, they sought a digital solution to build brand loyalty, collect first-party data, and differentiate from lower-cost competitors using the Loyalty Engine and Receipt Scanning products.

White Label Loyalty implemented an app-based, white-labeled program called GivBax Rewards, which utilized receipt scanning technology to award points for purchases. This solution provided cashback rewards redeemable at ATMs. The program achieved a 73% engagement rate within six months, with 17% of the target market signing up. It contributed to 8.8% of total sales and drove a over 10% increase in total spend per user.

Ardex Group UK (ardex/bal)