Case Study: AkzoNobel Launches Cashback Loyalty Campaign in Under 10 Days with White Label Loyalty

AkzoNobel - Customer Case Study

AkzoNobel, a global paints and coatings manufacturer, faced challenges in running consumer engagement campaigns due to fragmented receipt data and a cumbersome cashback process for its Dulux products. Seeking a more streamlined solution, they partnered with White Label Loyalty to create a program that would make it easy for customers to get rewarded for purchases from any UK retailer.

White Label Loyalty implemented a solution featuring a microsite and receipt scanning technology, which was deployed in under 10 days. This allowed customers to easily submit receipts from various retailers to claim cashback. The solution provided AkzoNobel with centralized data on customer buying habits while delivering a seamless experience for users. The campaign resulted in over 3,500 site visits, 600+ registrations, and 200+ redeemed cashback offers.

AkzoNobel

Lucy Alborough

Shopper Brand Manager - Retail Marketing