White Label

White Label Ltd is an independent marketing agency based in London and Chicago that lives and breathes the drinks industry and loves a good thinking problem. Everything they do strives to ensure every brand has the label they deserve, a label they are proud of - because they believe brands aren’t what you tell people they are…they’re what people decide they are. Over the last 15 years, they’ve worked globally and in the UK with brands like Laphroaig, Maker's Mark, Jim Beam, Courvoisier, Stoli, Krug and Auchentoshan to define the way consumers think about them. They’ve created brands, launched new ones, relaunched old ones, designed websites, hosted events, created portfolios, educated trade and consumers, managed social pages and solved problems big and small.

Case Studies

Showing 19 White Label Customer Success Stories

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Creating an iconic malt whisky for next-gen drinkers with Auchentoshan

Auchentoshan logo

Courvoisier - Customer Case Study

Courvoisier logo

Launching The Dead Rabbit Irish Whiskey across London, Dublin and Belfast with three nights of bad behaviour

Dead Rabbit NYC logo

Bringing Dom Pérignon to their target consumer through a unique brand experience

Dom Pérignon logo

El Tesoro - Customer Case Study

El Tesoro logo

Greenall’s - Customer Case Study

Greenall’s logo

Making Highland Park stand apart from the crowd as a brand that people love, not just like

Highland Park logo

Growing distribution of Jim Beam across the UK

Jim Beam logo

KRUG - Customer Case Study

KRUG logo

Launching Krug’s ‘From Forest to Fork’ book straight to their targeted consumer

KRUG logo

Laphroaig - Customer Case Study

Laphroaig logo

Laphroaig - Customer Case Study

Laphroaig logo

Taking bartenders from behind the bar and teaching them new craft-based skills

Maker’s Mark logo

Maker’s Mark - Customer Case Study

Maker’s Mark logo

Why Midori’s cult-classic brand is still so popular

Midori’s Moshi Moshi logo

Re-launching Opihr’s World Adventure Cocktail Competition to build long term bartender brand advocacy

Opihr logo

Sipsmith’s tour of U.S. food festivals took the brand straight to chatty epicureans, inspiring them to Smith Their G&Ts.

Sipsmith logo

Sipsmith - Customer Case Study

Sipsmith logo

Creating maximum impact via a brand partnership and having an Absolutely Fabulous time along the way

Stoli logo

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