Case Study: The Temporary Fencing Shop boosts organic traffic and conversions with White Chalk Road

The Temporary Fencing Shop cuts Google Ads spend by 51.54% with White Chalk Road

The Temporary Fencing Shop (ttfs), a national supplier of temporary fencing, wanted to increase organic traffic and online conversions while reducing its substantial Google Ads budget. The company engaged vendor White Chalk Road to manage its paid search and develop an SEO strategy.

White Chalk Road implemented a combined strategy of Google Ads management and SEO, which included a website migration and an ongoing topic cluster content strategy. As a result, White Chalk Road helped ttfs reduce its Google Ads spend by 51.54% while increasing its overall conversion rate by 84.45%. Furthermore, organic traffic increased by 50.16% and organic conversions saw a massive 148.93% increase.

The Temporary Fencing Shop (ttfs)