White Chalk Road
15 Case Studies
A White Chalk Road Case Study
Bellrae Mortuary Services, an independent mortuary and repatriation specialist based in Perth, needed to increase its online visibility and generate more leads for its services. Previous marketing efforts had been ineffective. They partnered with White Chalk Road for SEO and digital marketing services to improve their Google rankings and website traffic while maintaining their professional and compassionate brand image.
White Chalk Road conducted an SEO audit and implemented a strategy that included technical website upgrades, new location-specific landing pages, and an educational content plan. As a result, organic sessions increased by 233% within six months, and the business now ranks for 65 key terms on Google's first page. This significantly increased enquiries and established Bellrae as a leading authority in its field.