White Chalk Road
15 Case Studies
A White Chalk Road Case Study
Arteil, a family-owned furnishing business selling ergonomic office chairs in Australia, faced the challenge of achieving long-term and sustained growth after seeing limited returns from previous paid advertising efforts. They engaged the vendor White Chalk Road to invest in SEO as a solution.
White Chalk Road implemented a comprehensive, content-driven SEO strategy for Arteil. This included a content audit, optimization of product pages, and the creation of an ongoing onsite and offsite blog plan. The strategy was highly successful, resulting in Arteil stealing over 300 featured snippets, ranking for more than 3000 keywords, and achieving a 52% increase in organic traffic, which led to a significant increase in online sales.