Case Study: LMNO streamlines SMS marketing and compliance with Whispir

LMNO - Customer Case Study

LMNO, formerly The Marketing Den, is a Saskatchewan-based marketing agency that runs advertising, digital marketing, and branding campaigns for clients including lottery operators. The agency relied on SMS marketing to reach previous lottery supporters, but its old messaging platform lacked tracking, reporting, and auditing. With hundreds of thousands of contacts to manage and strict Canadian privacy requirements, LMNO needed a more reliable solution. LMNO turned to Whispir, working in conjunction with Twilio.

Whispir implemented a robust SMS campaign platform with automated API integration, dynamic distribution lists, workspace-based campaign organization, and MicroApps for inbound lead generation. The solution centralized a database of more than 300,000 contacts, automated opt-out handling, and improved reporting and auditing across campaigns. As a result, Whispir streamlined LMNO’s SMS marketing, strengthened compliance with privacy rules, and improved data quality and campaign visibility.

LMNO

Paige UnRuh

Senior Account Manager