Case Study: Cairns Regional Council improves targeted emergency communications with Whispir

Cairns Regional Council - Customer Case Study

Cairns Regional Council, the local government for the Cairns region in Queensland, needed a better way to communicate with residents. It was spending up to $800,000 each year on postage for letters that were often discarded, making its traditional communication approach costly, wasteful, and unreliable.

Whispir implemented an emergency communications platform that enabled targeted, digital messaging to specific audiences in specific parts of the city, with response tracking via the web. As a result, Cairns Regional Council improved measurement and follow-up opportunities, reduced paper waste and printing costs, and achieved more efficient, environmentally friendly communications.

Cairns Regional Council