Case Study: Composer modernizes the in-sink disposal experience with Whipsaw

Composer launches a safer garbage disposal in 10 weeks with Whipsaw

Composer sought to modernize the outdated in-sink garbage disposal category with a new, safer product featuring a patented iris mechanism. They partnered with the design and engineering firm Whipsaw to help translate this engineering innovation into a cohesive product, brand, and user experience that would resonate in the modern kitchen.

Whipsaw provided a comprehensive solution encompassing industrial design, brand strategy, and digital marketing. They refined the product's form and interaction model, developed a vibrant brand identity, and built an interactive e-commerce website. The result was a fully realized product system that successfully elevated a hidden kitchen utility into a considered appliance, balancing technical credibility with domestic warmth for its launch.

Composer