Case Study: Marcus & Millichap agent achieves a $198K commission and 22% higher sale price with Whippy

How a Marcus & Millichap Agent Turned Whippy into a $198K Commission Check

Marcus & Millichap agent David Altman faced the challenge of engaging high-intent commercial real estate leads from auction platforms. His traditional communication methods, like email and manual texting, were inefficient and failed to convey the urgency needed for time-sensitive auctions, risking lost revenue and missed opportunities.

By implementing the Whippy communication platform, Altman could instantly import leads and send personalized mass SMS messages. Using Whippy, he increased a final sale price by 22%, earning a $198,000 commission, and saved over eight hours per property by automating follow-ups.

Marcus & Millichap

David Altman

First Vice President Investments