Case Study: Monster Entertainment streamlines global sales and expands licensing opportunities with Whip Media Exchange

Smarter Selling at Monster Entertainment with The Whip Media Exchange

Monster Entertainment, a global entertainment distributor operating in nearly 200 countries, needed better tools to manage sales in a new virtual environment. The company wanted to quickly send targeted avails and updates to current buyers, identify new leads, reconnect with dormant customers, and use demand data to prioritize markets and package titles more effectively.

Whip Media’s Whip Media Exchange gave Monster Entertainment a consolidated real-time dashboard of titles, rights, and avails, plus tools to filter content for specific buyers, send targeted sales information, and use Demand Score to assess title demand and surface underused catalog titles. According to the case study, this streamlined the sales process, helped better align deal terms to demand, and supported faster deal-making and improved ROI, though no specific numeric results were provided.

Monster Entertainment

Ben Murphy

Sales Executive