Case Study: OTT Studio boosts content acquisition decisions and revenue with Whip Media

OTT Studio Harnesses Whip Media’s Demand Score to Better Predict Content Performance and Make Data-Backed Acquisition Decisions

OTT Studio, the company behind streaming services like Free Movies +, struggled to make confident content acquisition decisions and to build relationships with major entertainment partners, especially during the pandemic. The team often had to choose from huge title libraries without clear pricing or reliable data, relying on manual “eyeballing” and IMDb scores instead of deeper insights. Whip Media helped address this with its Demand Score and The Exchange platform.

Using Whip Media’s Demand Score, first-party viewer insights, Similar Titles tool, and seller roster on The Exchange, OTT Studio quickly narrowed a 5,000-title library to 500 targets and formalized its partner outreach process. The result was better-performing content choices and a strong lift in revenue, with OTT Studio reporting that the correlation between Demand Score and revenue was “pretty close to 1-to-1,” helping the company spend more confidently and generate more ad revenue.

OTT Studio

James Patrick

Co-Founder