Case Study: MiLa Media streamlines titles, rights, and avails management with Whip Media Exchange

MiLa Media Opens New Distribution Opportunities With The Whip Media Exchange

MiLa Media, an independent distribution company, needed a better way to connect TV and film producers with distributors. Its existing digital marketplaces were too ordinary for buyers to engage with, required manual work to manage titles, rights, and avails, and offered limited real-time performance data across territories and distribution points. With more than 10,000 titles, MiLa Media was missing opportunities, especially in smaller territories, and lacked a consolidated view to guide licensing decisions. Whip Media addressed this challenge with The Whip Media Exchange.

Whip Media implemented a data-driven workflow and dashboard to help MiLa Media manage titles, rights, and avails in real time while using predictive score insights to assess demand and performance. The solution also connected MiLa Media with buyers worldwide and provided access to a trained team for around-the-clock support. As a result, MiLa Media gained more efficient deal management, better decision-making, and new opportunities in overlooked small territories, helping them license titles more effectively across platforms and geographies.

MiLa Media

Eli Zavala

Acquisition Sales & Distribution