Case Study: MGM achieves streamlined digital distribution with Whip Media

MGM Roars to the Top with Streamlined Digital Distribution

MGM, a leading global entertainment company, needed a better way to manage the rapidly growing volume of unstructured data tied to digital distribution across EST, VOD, SVOD, and OTT channels. Manual processing was slow, error-prone, and created delays, inaccuracies, and limited visibility into title performance across platforms, retailers, and territories. MGM turned to Whip Media and its cloud-based Content Value Management platform to support its expanding digital business.

Whip Media implemented its CVM platform along with Content Performance Tracking and Content Ecosystem & Supply Chain Management solutions to automate data ingestion, normalization, reporting, and release management. The result was streamlined global operations, improved accuracy and visibility, faster reporting, and better control over avails, rights, windows, and pricing. With Whip Media, MGM gained 360-degree content tracking and stronger data-driven decision-making to optimize digital distribution revenue at scale.

MGM