Case Study: Magenta Telekom streamlines VOD operations with Whip Media’s CVM Platform

Magenta Telekom Implements Whip Media's CVM Platform to Manage VOD in Austria

Magenta Telekom, one of Austria’s largest pay TV providers, needed a better way to manage its rapidly growing VOD business while still supporting legacy systems and preparing for future innovation. To improve accountability, flexibility, scalability, and revenue potential, Magenta worked with Whip Media and implemented the company’s Content Value Management (CVM) Platform.

Whip Media automated Magenta Telekom’s VOD operations by centralizing contract and content management, streamlining asset ordering, offer management, reporting, and cost calculations, and improving visibility across VOD and SVOD supply chains. The results included faster, more efficient content operations and reduced manual work, with Magenta TV’s VOD service now managed by only 3 people, helping the company handle more deals, payments, and growth with lower risk.

Magenta Telekom

Christian Jaros

VP Entertainment