Case Study: Library Kingdom Cooperation strikes new partnerships and boosts revenue with Whip Media Exchange

Library Kingdom Cooperation Strikes New Partnerships and Augments Existing Relationships via Whip Media Exchange

Library Kingdom Cooperation is a global distributor of independent films with more than 7,000 titles, but it struggled to make its content easier to discover and to close deals during the COVID-19 pandemic. Its existing digital platforms were inefficient, lacked useful data insights, and were not user-friendly, so LKC turned to Whip Media and the Whip Media Exchange to expand reach and improve access to new and existing buyers.

With Whip Media Exchange, LKC used a broad buyer network, Demand Score insights, and first-party viewer data to identify the best platforms for its titles and streamline dealmaking. The results included a new AVOD deal for 60 titles with a major Asia-based multinational electronics and streaming company, renewed interest from an existing global ad-supported streaming partner, and improved visibility, tracking, and reporting for hundreds of titles. LKC has since uploaded hundreds more titles and hired a dedicated employee to manage the Whip Media Exchange.

Library Kingdom Cooperation