Case Study: Liberty Global streamlines VOD operations and boosts content value with Whip Media

Liberty Global’s Streamlines and Future-Proofs VOD Infrastructure

Liberty Global, one of the world’s leading converged video, broadband and communications companies, needed a better way to manage its global VOD infrastructure. Manual processes, disconnected systems, and separate workflows across asset preparation and metadata providers made tracking difficult, while generating hundreds of monthly VOD statements and reports was time-consuming and error-prone. To address these challenges, Liberty Global turned to Whip Media and its Content Value Management (CVM) Platform for VOD.

Whip Media implemented a centralized, automated VOD operations solution that improved visibility across the content distribution cycle, streamlined contract and rights management, and automated royalty calculations, guarantees, and reporting. Liberty Global was able to send VOD orders to any asset preparation vendor, track delivery at the component level, and consolidate all VOD deals across territories with actionable reporting. The result was greater efficiency, better visibility, revenue optimization, and large savings.

Liberty Global

Bob Greene

Managing Director of Online Entertainment