Case Study: DMD Limited drives data-backed content deals with Whip Media

DMD Limited Utilizes The Whip Media Exchange and Demand Score to Drive Deals and Make Data-Backed Content Choices

DMD Limited, a global entertainment company focused on acquiring, packaging, and distributing content, struggled to meet new content partners and to identify titles that would appeal beyond its core Latin American markets. To address this, the company turned to Whip Media and its Whip Media Exchange and Demand Score tools to improve how it discovered partners and evaluated potential content.

Using Whip Media’s Exchange and Demand Score, DMD Limited was able to connect quickly with new media companies and make more data-backed acquisition decisions instead of relying on gut feel. The Demand Score helped DMD convince a LatAm client to take a Scandinavian drama that later exceeded expectations, contributed to a formal output deal by helping define how much content to license, and supported a telecom deal that generated 7 million views against a 1 million view guarantee, strengthening DMD’s negotiating position.

DMD Limited

Tony Kelly

Chief Executive Officer