Case Study: Postfly improves Shopify subscription conversions with Whidegroup

Postfly shortens ordering from 7 steps to 3 with Whidegroup

Postfly, an American fishing gear subscription service and the world's largest D2C fly fishing distributor, faced a challenge optimizing their Shopify store. Using the Bold Subscriptions app, their customer journey was cumbersome, requiring seven steps across multiple pages to complete a subscription order. They partnered with Whidegroup to streamline this process, improve the user experience, and increase their conversion rate.

Whidegroup developed a custom JavaScript solution that modified the underlying logic of Bold Subscriptions, enabling it to handle multiple product options on a single page. They fully reworked the subscription page design and customized the Shopify checkout into a one-page process. As a result, Whidegroup helped Postfly shorten the ordering process from seven to three steps, leading to an improved conversion rate and a more efficient, unique customer experience.

Postfly