Case Study: Kjellmann boosts performance and sales with Whidegroup's Magento 1 to 2 migration

Kjellmann boosts website performance by 37% with Whidegroup

Kjellmann, a Norwegian online furniture retailer, faced the challenge of migrating its custom-built Magento 1 ecommerce store to Magento 2 ahead of the end-of-support deadline for the older platform. Their primary concerns for this replatforming project with vendor Whidegroup included the full transfer of data and custom functionality, minimizing SEO disruption, and improving the efficiency of their online business operations on the new platform.

Whidegroup executed a comprehensive migration that involved securely transferring all data, developing a new custom theme, carefully selecting extensions, and rebuilding key custom integrations from scratch, including a crucial connection to the 24SevenOffice ERP system. The results for Kjellmann were significant: the new Magento 2 website launched with a 37% improvement in speed and achieved a 12.7% boost in sales. Whidegroup successfully delivered a fully migrated, high-performing store that enhanced both the customer experience and internal operational efficiency.

Kjellmann