Case Study: Kiyo Beauty achieves smoother operations and higher scalability with Whidegroup’s BigCommerce to Shopify migration

Kiyo Beauty streamlines order handling and scales with Whidegroup

Kiyo Beauty, a UK cosmetics e-store, faced operational challenges on BigCommerce. The platform lacked integration with their shipping provider, Despatch Bay, forcing manual order processing, and limited the team's ability to make quick content updates. Seeking greater control and efficiency to improve conversion rates, they partnered with Whidegroup for a platform migration and redesign.

Whidegroup migrated Kiyo Beauty to Shopify, using the Cart2Cart service to transfer all products, categories, and customer data. They implemented a new design based on the Testament theme and developed custom brand collection pages. Crucially, Whidegroup integrated Shopify with Despatch Bay for automated shipping, and with Stripe and PayPal. The results included a refreshed website, streamlined back-office processes, greater managerial control, and the ability to handle a higher volume of orders efficiently.

Kiyo Beauty (formerly Beauty by Zara)