Case Study: Generate achieves 83% faster website load times with Whidegroup Shopify speed optimization

Generate cuts Shopify load time by 83% with Whidegroup

The customer, Generate, a Japanese designer furniture and accessories store on Shopify, faced significant performance issues with its ecommerce site. The homepage took 28 seconds to load, which hindered user interaction and the customer experience. They engaged the vendor, Whidegroup, for Shopify speed optimization services to address these challenges.

Whidegroup implemented a solution that included applying Lazy Load to numerous images and sliders, removing incorrect Magento validation scripts, and replacing heavy menu sliders with static images. These changes, along with other minor optimizations, resulted in the website load time decreasing by 83%, from 28.2 seconds to 4.7 seconds. The optimization also led to a 34% longer user session rate, significantly improving site performance and user engagement for Generate.

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