Case Study: New Zealand River Jet boosts TripAdvisor rankings with Wherewolf

Jet Boat Company Races Up The Trip Advisor Rankings With Wherewolf

New Zealand RiverJet, a jet boat tour operator in Rotorua, faced the challenge of improving its low Trip Advisor and Google rankings to grow its business in a highly competitive tourism market. Their general manager, Tony Brooks, sought to automate guest engagement and collect critical marketing data to address this. To meet this challenge, they implemented the digital check-in and guest management software from vendor Wherewolf.

Wherewolf's solution replaced paper waivers with a digital check-in process on iPads and automated post-experience email follow-ups that prompted guests to leave reviews. This streamlined operations, freed up staff, and provided valuable customer data analytics. The results were significant: New Zealand RiverJet rose from 8th to 1st in its Trip Advisor category and used Wherewolf's data to reallocate a $30,000 marketing budget more effectively, leading to incredible returns. The Wherewolf system paid for itself within the first three months of use.

New Zealand RiverJet

Tony Brooks

General Manager