Case Study: Fear Factory boosts profitability and guest engagement with Wherewolf

Fear Factory makes check-in under a minute and boosts ROI 10x with Wherewolf

Fear Factory, a haunted house attraction in Queenstown, New Zealand, faced the challenge of launching a new indoor experience in a market known for outdoor adventure tourism. The management team was uncertain about where their customers would come from and how to keep them coming, while also needing to streamline their check-in process and collect valuable customer data. They implemented the Wherewolf arrival app to address these challenges.

Using the custom-branded Wherewolf app, Fear Factory streamlined its check-in process to under a minute and used custom questions to collect data that directly influenced the design of their attraction. This data also allowed them to identify the most effective marketing channels, drastically improving their advertising ROI. As a result, Wherewolf paid for itself ten times over by helping the business spend its marketing dollars more efficiently and enhance the overall customer experience.

Fear Factory