Case Study: Fear Factory boosts efficiency and profitability with Wherewolf

Fear Factory Is More Scary, And Profitable, With Wherewolf

Fear Factory, New Zealand’s “Scariest Haunted House” in Queenstown, needed a faster way to handle guest check-ins while also learning more about who its customers were and how they found the attraction. From the start, the team at Wherewolf used the company’s custom-branded arrival app and digital waiver process to streamline admissions, capture guest demographics, and support better business decisions for the indoor attraction.

With Wherewolf, Fear Factory reduced check-in time to under a minute and turned the arrival process into a data-collection tool that helped shape everything from scare elements to marketing spend. The team used guest feedback and acquisition-source data to add more of what visitors wanted, cut expensive print channels, and shift budget to higher-performing digital marketing, with Simon Smith saying Wherewolf paid for itself ten times over.

Fear Factory

Simon Smith

Founder