Case Study: Lotto NZ achieves accurate, real-time customer insights with WhereScape RED

Lotto NZ - Customer Case Study

Lotto NZ, a billion-dollar business with the largest retail network in New Zealand, needed more accurate and timely customer and sales data to enable targeted marketing and better business decisions. Prior to engaging WhereScape, Lotto NZ’s sales information was overly aggregated and inefficient, leaving the team without the detailed, area- and customer-level insights required. WhereScape RED was chosen to address these gaps.

WhereScape implemented a new data warehouse and reporting environment using WhereScape RED, working closely with Lotto NZ business users to deliver a comprehensive Sales Analysis in 12 weeks. The solution provided real-time, detailed sales and customer data accessible across the organisation, automated and faster reporting, and integrated collection from disparate systems — yielding improved decision-making and reported time-to-value and cost savings in the order of 4–10×. WhereScape continues to evolve the reporting solution and is regarded by Lotto NZ as a trusted partner.

Lotto NZ

Brett Cross

GM, Technology