Case Study: Aptus Health achieves rapid cloud-based data vault deployment and centralized data access with WhereScape automation for Snowflake

Aptus Health Automates Delivery of a Cloud-Based Data Vault to Tear Down Data Silos

Aptus Health, a Boston-based healthcare marketing company serving more than one million doctors and 100 million mobile users, was hampered by data silos from acquisitions and a 12‑year‑old on‑premises data warehouse. Traditional ETL proved slow, error‑prone and poorly documented, leaving no central availability of historical or master data. To modernize and centralize its analytics platform, Aptus Health selected WhereScape and deployed WhereScape® Data Vault Express™ for Snowflake to build a cloud‑based Data Vault using Data Vault 2.0.

WhereScape automated the design, development and deployment of the new data vault on Snowflake, enabling Aptus Health to produce its first Data Vault model in three days and deliver a production release within three months. WhereScape’s automation delivered centralized, well‑documented data with lineage, near‑instantaneous data mart updates and data delivery measured in minutes rather than days, significantly boosting developer productivity and accelerating time‑to‑value.

Aptus Health

Alethea Granberg

Senior Director of Product Development