Case Study: McKnight Brain Research Foundation boosts mental health awareness with Whereoware

McKnight Brain Research Foundation boosts email subscriptions 417% with Whereoware

Whereoware partnered with the McKnight Brain Research Foundation (MBRF) to address the challenge of standing out during Mental Health Awareness Month. MBRF needed to move beyond simply participating in the conversation and instead establish itself as a trusted leader in the often-overlooked area of aging cognitive health, driving greater awareness and engagement.

The solution involved a comprehensive digital strategy including paid media, targeted search, display advertising, and engaging video and social content. Through this campaign, Whereoware successfully positioned MBRF as a leading voice, achieving a 7,803% surge in website sessions, a 417% increase in email subscriptions, and a 33% view-through rate on video content, sparking meaningful conversations around aging brain health.

McKnight Brain Research Foundation (mbrf)