Case Study: ConnectWise boosts conversions with Whereoware’s unified digital experience

ConnectWise cuts content updates from hours to minutes with Whereoware

ConnectWise, a global leader in IT software, faced significant complexity from managing multiple disconnected websites and technology stacks after a period of major growth. This fragmented digital experience was difficult for internal teams to manage and hindered their operations. To address this challenge, they partnered with vendor Whereoware to simplify and unify their digital presence on the Optimizely platform.

Whereoware implemented a consolidated platform and built a custom Accelerator template engine to automate content updates that previously required thousands of manual clicks. This solution empowered ConnectWise's non-technical teams to manage content efficiently and allowed for personalized customer journeys. The results were immediate, reducing content update times from hours to minutes and driving improved engagement and higher conversion rates through targeted experiences.

ConnectWise