Whereby
31 Case Studies
A Whereby Case Study
Handsome Frank is a fully remote illustration agency co‑founded by Jon Cockley that represents 37 illustrators across five continents and has worked with clients such as Nike, Penguin, Apple, The New Yorker and Google. Their challenge was running a decade‑long distributed business: coordinating projects across three or more time zones, keeping clients and global contributors closely connected, and maintaining clear communication, trust and wellbeing without a central office.
Whereby’s remote meeting and collaboration tools enabled Handsome Frank to hold client meetings, onboard and manage illustrators, and keep everyone “in the loop” without commuting—supporting flexible hours and the ability to work from anywhere with Wi‑Fi. As a result, Handsome Frank has sustained 10 years of remote operations, successfully manages 37 illustrators across five continents, continues to serve major global clients, and has improved team flexibility, work–life balance and communication with Whereby.
Jon Cockley
Cofounder