Case Study: Cool Audrey achieves a kinder, human-centered tech culture with Whereby

How This Business Consultant Brings Kindness To Tech Companies

Cool Audrey, led by founder Cole Baker Bagwell, is a business consultancy focused on bringing kindness into tech companies’ culture, policies, and product design. Facing the twin challenges of changing entrenched “win-at-all-costs” mindsets and adapting to effective remote work after COVID, Cool Audrey partnered with Whereby to run its interactive, human-centered workshops virtually.

Whereby’s video meeting platform enabled Cool Audrey to deliver live remote workshops and coaching that preserved eye contact and non‑verbal cues, helping teams reconnect and build trust. Using Whereby, Cool Audrey helped clients adopt kinder values and practices that translated into stronger team connection, higher employee happiness, and sustained productivity without co‑location.

Cool Audrey

Cole Baker Bagwell

Founder and CEO