Case Study: Connect Goes International with Whereby

How a Small Brazilian Language School Went International During the Pandemic

Connect, a Brazilian language school founded by Ícaro Franca and Yuri Marques, needed to rapidly move its in-person classes online when the Covid-19 pandemic forced its doors to close. The school had previously taught 100% offline, and with only two weeks to adapt, it looked for a simple video platform that teachers and students could use easily.

Using Whereby for virtual classes, Connect quickly launched a hybrid model of private and small-group learning. The results were strong: the school kept teaching during the pandemic, expanded beyond its local market to students in other Brazilian states and other countries, and saw students increasingly prefer the online format. According to Ícaro, Whereby’s intuitive, no-download experience made it easy for students to join classes, helping make the transition and growth possible.

Connect

Ícaro Franca

Founder