Case Study: Brella achieves seamless, scalable virtual networking (350,000+ one-to-one meetings) with Whereby

After 350,000 Video Meetings, Brella Perfected the Art of Networking

Brella, a Helsinki-based hybrid events platform, faced a major challenge when the pandemic moved in-person networking online: their original video tool produced poor-quality meetings and frustrated users. To restore seamless, trust-building face-to-face interactions at scale, Brella embedded Whereby into its platform to power in-browser video meetings alongside its AI-driven matchmaking and scheduling.

By integrating Whereby, Brella delivered reliable one-to-one video meetings and scalable networking for virtual and hybrid events, resulting in nearly 350,000 meetings and 1,200+ virtual events since the pivot. The Whereby-enabled experience boosted engagement and business outcomes—Nordic Business Forum found attendees who booked video meetings were 18% more likely to return and sponsors saw three times better customer retention—helping extend event value for organizers, attendees, and sponsors.

Brella

Ville Vanhala

Co-founder and Head of Customer Success