Case Study: Abstract improves meetings and collaboration with Whereby

Abstract improves meetings with Whereby’s four-day work week and bi-annual audits

Abstract, a design intelligence platform, faced challenges with video fatigue and fostering camaraderie in their remote work environment. Their Head of Internal Communications, Elizabeth Wilson, sought to improve their virtual meeting culture and partnered with the vendor Whereby to find a solution.

Whereby's video collaboration platform was used to implement a new strategy focused on asynchronous communication and intentional meeting formats. This included initiatives like virtual team-building events and a formal audit process to eliminate unnecessary meetings. The results were more effective and engaging company-wide meetings, a significant reduction in video fatigue, and a company culture that continually iterates to improve collaboration.

Abstract