Case Study: Aunt Bug’s Vacation Rentals boosts revenue and owner trust with Wheelhouse

Aunt Bug’s Vacation Rentals boosts revenue per unit 15–20% with Wheelhouse

Aunt Bug’s Vacation Rentals, a vacation rental management company in the Smoky Mountains, faced the challenge of a static and unscalable revenue management strategy. Their previous approach required complex manual updates and lacked the responsiveness needed to adapt to shifting market demand. To overcome this, they adopted the dynamic pricing and revenue management platform from Wheelhouse.

By implementing Wheelhouse, the team gained access to data-rich dashboards and automated tools for dynamic pricing, competitive analysis, and market-sensitive rate adjustments. This solution provided the agility needed to navigate complex market conditions and maintain high occupancy. As a result, Aunt Bug’s achieved a 99% homeowner adoption rate for their pricing strategy and saw a 15–20% increase in average revenue per unit since 2019, excluding the COVID outlier years. Wheelhouse enabled them to build unmatched owner trust through data-driven decisions and consistent results.

Aunt Bug’s Vacation Rentals