Case Study: Truvaga achieves 103% impression growth and 33% higher ROAS with Wheelhouse Digital Marketing Group

Truvaga lifts ROAS 33% and impressions 103% with Wheelhouse Digital Marketing Group

Truvaga, a wellness technology company specializing in handheld vagus nerve stimulation devices, engaged Wheelhouse Digital Marketing Group for healthcare paid search strategy services. Their challenge was to efficiently scale paid media efforts to drive sales while also raising awareness for their product in the highly competitive health tech market, despite having limited initial marketing support.

Wheelhouse Digital Marketing Group implemented a full-funnel Performance Max strategy that expanded beyond Shopping into Search, Display, and Video. This approach, supported by their Compass platform, resulted in a 103% increase in impressions, a 33% higher return on ad spend, and a 25% reduction in cost per acquisition after 60 days. The success prompted Truvaga to shift to a performance-based budgeting model with confidence in Wheelhouse's expertise.

Truvaga