Wheelhouse Digital Marketing Group
30 Case Studies
Case Study: Providence Health & Services achieves HIPAA-compliant analytics across 200+ sites with Wheelhouse Digital Marketing Group
A Wheelhouse Digital Marketing Group Case Study
Providence Health & Services secures HIPAA-compliant analytics across 200+ sites with Wheelhouse Digital Marketing Group
Providence Health & Services, a not-for-profit healthcare system, faced a data governance challenge across its 200+ site digital ecosystem. Noting rising privacy concerns, they sought healthcare data governance services to ensure HIPAA compliance. They engaged Wheelhouse Digital Marketing Group to develop a future-proof, platform-agnostic solution that would allow for data-driven marketing while ensuring patient privacy.
Wheelhouse DMG implemented a server-side data solution leveraging Tealium EventStream, which introduced a private client ID to replace all third-party tracking. This HIPAA-compliant architecture included centralized tag governance and consent management integration. The solution eliminated the risk of unauthorized PHI collection across all digital properties, standardized data collection, and unlocked sophisticated marketing capabilities like cross-device user journey tracking, all within a fully compliant framework.
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