Wheelhouse Digital Marketing Group
30 Case Studies
Case Study: Providence Health & Services achieves 358% more appointment bookings with Wheelhouse Digital Marketing Group
A Wheelhouse Digital Marketing Group Case Study
Providence Health & Services increases appointment bookings 358% with Wheelhouse Digital Marketing Group
The customer, Providence Health & Services, a not-for-profit healthcare system with 51 hospitals, wanted to increase online appointment bookings by delivering a more intuitive patient booking experience. They engaged vendor Wheelhouse Digital Marketing Group to overcome this challenge and reduce their marketing team's reliance on a backlogged internal engineering department.
Wheelhouse architected a streamlined appointment booking experience by developing a solution to warehouse and serve real-time physician availability data. This approach allowed them to run dozens of conversion rate optimization experiments, which ultimately drove a 358% increase in online appointment bookings and a 386% increase in location page conversion rates for Providence Health & Services.
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