Case Study: Providence Health & Services grows appointment bookings with Wheelhouse Digital Marketing Group

Providence Health & Services grows appointment bookings to nearly a third with Wheelhouse Digital Marketing Group

Providence Health & Services, a not-for-profit healthcare system, needed to demonstrate the value of local SEO to achieve buy-in across its thousands of clinics. Their challenge was to increase appointment bookings from local search, which accounted for less than 5% of total bookings, and to unify their inconsistent and unclaimed Google My Business profiles. Wheelhouse Digital Marketing Group was engaged to develop and implement a new local SEO strategy.

Wheelhouse Digital Marketing Group executed a pilot project focusing on comprehensive local listing optimization. This included ensuring consistent NAP data, securing citations, adding photos and descriptions, and crucially, enabling a direct appointment booking feature on the profiles. The results were significant, with appointment bookings from local search growing to nearly one-third of all bookings within six months. The pilot also drove a 47% increase in discovery searches and a 50% increase in requests for directions, successfully proving the value of local SEO for the enterprise.

Providence Health & Services