Case Study: Providence Health & Services achieves 806% more online appointment bookings with Wheelhouse Digital Marketing Group

Providence Health & Services boosts online bookings 806% with Wheelhouse Digital Marketing Group

Providence Health & Services, a not-for-profit healthcare system with 51 hospitals, faced the challenge of developing a unified local SEO strategy for its vast network of over 2,000 locations. Their Google My Business profiles were inconsistent and there was no way to track performance. They enlisted Wheelhouse Digital Marketing Group to increase their local search visibility with the ultimate goal of driving more online appointment bookings.

Wheelhouse Digital Marketing Group first proved the value of local SEO with a small pilot program, which showed promising results. This was then expanded into an enterprise-wide roll-out across all locations. The vendor later layered on technical conversion rate optimization (CRO) to refine the appointment booking experience. The multi-year effort was tremendously successful, resulting in an 806% total increase in online appointment bookings for Providence Health & Services.

Providence Health & Services