Case Study: NASA achieves 123% more organic impressions with Wheelhouse Digital Marketing Group

NASA consolidates 200+ websites and boosts organic impressions 123% with Wheelhouse Digital Marketing Group

The customer, NASA, faced a federal mandate to modernize and consolidate over 200 legacy websites containing 2.5 million pages. These sites lacked a unified strategy, making critical scientific information difficult to find and navigate. Wheelhouse Digital Marketing Group was engaged to tackle this complex technical and stakeholder challenge.

Wheelhouse implemented an entity-based strategy, using machine learning and natural language processing to analyze and consolidate the content into a new platform, science.nasa.gov. The solution delivered by Wheelhouse Digital Marketing Group resulted in a 123% increase in organic impressions, gaining over 1 billion more impressions and 17 million additional user interactions. NASA also achieved a leading 24% share of voice across major AI platforms.

NASA