Case Study: Lighter Capital grows qualified lead volume 10x with Wheelhouse Digital Marketing Group

Lighter Capital grows lead volume 10x with Wheelhouse Digital Marketing Group

Lighter Capital, a financial firm providing revenue-based financing to technology startups, engaged Wheelhouse Digital Marketing Group to accelerate lead generation for its online funding platform. Their challenge was to dramatically increase the volume of qualified leads coming through their application process.

Wheelhouse Digital Marketing Group implemented a comprehensive paid advertising strategy, first optimizing existing paid search campaigns and then expanding into paid social. Their approach focused on maximizing the complementary interplay between these channels through careful campaign management, audience micro-segmentation, and data-driven refinements. The results were a 10-fold increase in lead volume, a 157% lift in conversion rate, and a 68% decrease in cost per lead. This performance contributed to Lighter Capital's subsequent success in raising $200 million in additional funding.

Lighter Capital