Case Study: John Muir Health achieves 1600% more appointment calls with Wheelhouse Digital Marketing Group

John Muir Health grows appointment calls 1600% with Wheelhouse Digital Marketing Group

John Muir Health, a nonprofit healthcare organization, faced a challenge where its paid search campaigns were mismanaged, causing the budget to be consumed by low-value goals and leaving little to spend on driving high-value specialty appointments. Wheelhouse Digital Marketing Group was engaged to address this issue with its paid search strategy services.

Wheelhouse Digital Marketing Group conducted a thorough audit and restructured the campaigns, creating discrete ones for each goal and rebalancing the budget to focus on high-value specialties like pediatrics and obstetrics. This solution increased appointment calls for obstetrics by 1600% and for pediatrics by 270%, while also decreasing the cost per call by 50%.

John Muir Health